Sick of unsuccessful blind dates set up by her parents and unable to stand the social scrutiny of meeting potential dates at bars in her city, Zhou registered on Jiayuan, a Chinese dating website.The site is typically used by young singles between 24 and 35 and is commonly viewed as a tool for seeking long-term relationships and possibly marriage.
Long, carefully-composed profiles that took time to read through quickly lost out to photo-focused, mobile-first profiles designed to be swiped through while standing in line at the grocery store."Using the buttons to move the cards felt clunky," says Badeen. Finding and selecting the appropriate button felt deliberate and sluggish, whereas in a real world scenario, the decisions we make are quick, subconscious.""When I stepped out, the room was especially foggy.
Unlike in first-tier cities like Beijing and Shanghai, where new trends emerge and quickly permeate society, Zhou was considered an early adopter in the second-tier city Yantai in Shandong Province when she began online dating in the early 2010s.
When 30-year-old auto sales manager Zhou Yixin joined online dating at the behest of her cousin living in Beijing, she did not expect to meet her steady boyfriend of two years.
At the time of its creation, online dating was regarded warily, a service that only those who were desperate for companionship used.
However, after garnering public acceptance after the Tom Hanks film in 1998, online dating sites began to get heavier foot traffic, and now, more than one third of U. marriages begin with online dating, according to a study from the Proceedings of the National Academy of Sciences conducted in 2013.