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In bad copy, one (or both) of these elements are missing. Read on, in the next few minutes we’ll explore ten examples of good copy living (and selling) out in the wild … It will give a prospect the information she needs to make an informed decision about the product. We like hearing about people — especially interesting people.The most basic approach to writing effective copy is to simply introduce the product without gimmick or style. People who’ve suffered challenges we can relate to, and can tell us how they overcame those challenges.

You might find this storytelling technique in an email series, a landing page, or a short video.

———————————————————— Of all the things that clients (especially men) ask me to help them with, the most common query involves assistance with writing introductory emails.

After all, most people’s profiles don’t exactly give you a ton of material to work with, do they? Ask yourself if what you’re writing sounds completely original.

And since most of them couldn’t strike up a face-to-face conversation if their life depended on it, let’s just say their subject lines .

It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge.