The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.
While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.
"A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organisation, retrieve the individual's encyclopedic function and flip it into a private line to speedily tailored data of a saleable kind." What Professor Mc Luhan is talking about sounds a lot like the internet, but his predictions actually came decades before the web arrived.
The internet itself has proven Professor Mc Luhan more right than he might ever have imagined, allowing him to emerge from the occasional mockery to which he has been subjected.
That would have the effect of creating a "global village" – one of many catchy, influential phrases that he coined – one which could transform the way that people understand and interact with each other in the most profound ways.
And Professor Mc Luhan didn't only seem to predict the internet in broad, philosophical terms.
This period of courtship is sometimes seen as a precursor to engagement or marriage.
At times he seems to describe the exact mechanisms of how it works now.
"The next medium, whatever it is – it may be the extension of consciousness – will include television as its content, not as its environment," he wrote in 1962.
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