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The online dating industry is a .1 billion business, with niche dating sites claiming more and more of that market share.

Thanks to a crop of niche dating websites, you can find your ideal mate based on very specific criteria.

BOSTON — As Internet dating sites for seniors become an increasingly hot topic among people approaching age 60 and older, the buzz is attracting attention in other circles, too. Yet in a year when the oldest members of the huge baby-boom generation turn 65, the bulk of research on online dating is focused on experiences of younger adults, a pair of Ohio researchers say. Rather than describing physical attributes, some older women portrayed themselves in new and thoughtful ways.

"There's a scarcity of research on dating in later life," say Wendy Watson and Charlie Stelle, Using earlier research on younger people who frequent Internet dating sites, Watson and Stelle identified values and characteristics those individuals revealed. One woman described herself as "a young spirit," Watson said. The researchers started with a coding system identifying three personal values (active lifestyle, culture and family) that younger people typically address on online-dating sites.

Their continual presence has led to a point where it’s not out of the norm to find at least one dating app on the average Australian’s phone, regardless of whether they’re in a relationship or not (“I just wanted to see what everyone’s on about with Tinder! Thanks to booming consumer demand, the dating market has become saturated, meaning any business looking to carve their name into the dating scene has to go above and beyond to develop a unique identity, whether it’s through a focus on sexuality, niche interests or personality traits, and so on.

This formed part of the ambitious challenge that Max Kenny set out to overcome with the development of Two Peas, a dating app with a focus on using strict search parameters to create a more profound connection experience.

To gain insight into the dating market and create a unique product, the founder conducted extensive research into how current dating platforms connect their users, noticing that mainstream platforms such as Ok Cupid and e Harmony sort their users by having them answer predefined questions that hold a set ‘weighting’ of sorts.

This concept applies to other dating apps in the market too, whereby an algorithm will determine how important questions such as ‘have you been in a relationship before’ are when showing a list of matches.

For some people in their 60s, Watson says, companionship ranks as a higher priority than marriage. Many of my posts tend to be geared as social commentary or as advice/discussion geared towards women, however it’s time to shine some light on the gentlemen. That is something very important that I’ve learned. Good men and women deserve each other, they deserve to be happy, that’s why.We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.